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Winchester Rifle & Shotgun Retail Price List

This original Winchester Rifle & Shotgun Retail Price List, revised to January 2, 1954, offers a fascinating look into mid-century American firearm pricing and marketing. This fold-out factory-issued catalog includes detailed model listings, suggested retail prices, and specification breakdowns for Winchester rifles and shotguns of the era—including the legendary Model 70, Model 94, and Model 12. Whether you’re a collector, historian, or Winchester enthusiast, this price list is an invaluable reference for authenticating vintage firearms or completing an original boxed set.

Printed on aged, factory stock paper with fold lines and mild handling wear, this piece reflects its period accurately. A must-have addition for those curating pre-64 Winchester documentation or assembling era-correct display collections.

Original Winchester Factory Product

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ADDITIONAL INFORMATION:

This Winchester price list reflects the company’s firearm lineup during the golden era of American sporting arms. The January 2, 1954 revision includes updated factory prices, making it ideal for identifying production-era value or completing boxed gun sets from that time. Such publications were sent to dealers and distributors, ensuring they stayed current on factory offerings. For collectors of Winchester ephemera or historians documenting pricing trends, this is an essential original document.

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